Youth Professional Development Workshop Series: Play More, Make More – Marketing 101


The Music District - 639 S College


Attention Youth Musicians (18 and under)! Are you writing your own songs, in a band, looking to play out or just considering how to take your music to the next level? This completely FREE four-part professional development workshop is for you! Come by the Music District on Wednesdays in June from 1 – 3 pm to learn about a host of topics to help you advance your musical ambitions. This will be a hands-on learning environment presented by experts in their fields.

Play More, Make More – Marketing 101

See what it takes to put yourself out there and create a greater demand for your music. Tips from the trade include the essentials to get gigs – from bios, brand strategy, EPKs, write-ups and more – score some airtime for your music on radio stations and land some serious promo with more publications.


  • Your signed parent/guardian authorization form* (if you have not already provided one).
  • Your questions or examples of bios, websites or other promotions you may be working on to get expert assistance on the spot.
  • Your instrument if you want to play some afterwards.

*Parent/guardian authorization is required for participants under 18. Form can be downloaded HERE.


Benji McPhail is the Program Director for 105.5 fm, The Colorado Sound in Denver, CO. Previously McPhail served as Music Director at sister station KUNC for 4 years before creating The Colorado Sound. McPhail has also worked at KBCO and programmed KRSH, KCUV as well as the former Radio One satellite radio network with 15 affiliates from Portsmouth NH to Maui, HI.  McPhail also worked with Mediabase 24/7 as the leading field researcher for Triple A and Americana radio. Under McPhail’s leadership, The Colorado Sound has already expanded to Steamboat Springs and Summit County. The Colorado Sound was recently named the best new radio station by Westword newspaper and McPhail was named the 2017 Non-Comm Program Director of the year by FMQB. He lives in Denver with his wife Laurie and dog Lloyd.


Greta Cornett is a local musician, as well as a local music lover and supporter.  She is most recognized as the trumpet player for 12 Cents for Marvin and Mama Lenny & the Remedy.  She is a graduate of the CSU music department and her behind the scenes work include co-founding the Fort Collins Musicians Association, co-creating FoCoMX, working as the marketing director for the Boulder Theater and Fox Theatre and volunteering at KRFC 88.9 FM.  Greta currently works for the Bohemian Foundation on the Music Programs Team as the Marketing and Talent Coordinator.


Mike Short has worked in many capacities of entertainment, talent buying, music promotion and marketing with a number of employers and clients over the years, including Summerfest (Milwaukee), Harley Davidson, Miller Brewing and currently New Scene Magazine. He has worked with and assisted a number of bands at all levels across the country and is a big advocate of leveraging promotion where you can get it… and where it’s deserved.