The Launchpad: The Workout – Sync Licensing Representation


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Join us as we go behind the scenes of sync licensing with Kelly Ross, Head of Creative Licensing and Publishing Business Affairs at Zync Music. Zync is a powerful force in sync licensing, representing many notable artists including Alabama Shakes, Francis and the Lights, Odesza, Sleater-Kinney, Toro y Moi, and more for clients including Netflix, EPSN, Disney+, Apple, IKEA, and many others.

Using these successful placements, Kelly will share the process of pitching songs successfully for sync and what musicians can do to best position their music for sync.
This Launchpad is presented in partnership with The Workout, the Music District’s 9-week intensive programs for musicians interested in furthering their careers in sync.
To learn more about the Workout and be in the know for future sessions, please visit

About Kelly Ross:
Kelly has worked at Zync for 9 years (10 years this June!) where she is the Head of Creative Licensing and Publishing Business Affairs.
On a day-to-day basis, she creatively pitches music to a wide array of agencies and supervisors for advertising campaigns as well as handles all negotiation and clearance for ads, film and video game trailers, and television promos, while overseeing all licensing for in-film, in-tv, and video games.
She also plays a large part in the negotiation of publishing deals offered to songwriters by Zync.
Kelly is originally from a small town in North Carolina but has now called New York (Brooklyn specifically) her home for eleven years. Kelly is a graduate of The University of North Carolina at Chapel Hill where she earned a Bachelor of Science in Business Administration from the Kenan-Flagler Business School as well as has a Master of Arts in Music Business from NYU