The Launchpad – Sync Licensing: placing your music in tv shows, film, video games, and ads


Facebook Live


Sync licensing – or the placement of music in film, television, video games, and advertisements – can be a huge asset in an artist’s career, but the sync world is often difficult to navigate without the proper network, music supervisor-friendly tunes, and business acumen required.

Join us for this panel featuring several industry insiders – Chip Herter, Music Director for Deutsch (working with Taco Bell, Dr. Pepper, Lowes, and more); Fabian Halabou, freelance music supervisor (Nike, Best Buy, Apple); and Nicole Churchill, co-founder of Assemble Sound; as we discuss breaking into the world of sync licensing.

RSVP Here!

Immediately following the panel, Northern Colorado musicians will have the opportunity to apply for sync representation with Assemble Sound. Assemble Sound is headquartered in Detroit and offers Music Supervision services sourcing sounds from music providers across the globe, representing local composers for original compositions as well as music licensing efforts, and pitching songs made by independent artists for sync opportunities. 

For the first time ever, Assemble Sound is opening their catalog to independent artists in the Northern Colorado region by way of partnership with The Music District.

Assemble Sound has worked with companies such as Hulu, Samsung, Apple, Red Bull, and others, and they have successfully placed songs on shows including Hulu’s Shrill, TBS’ The Last O.G., and the E! Network. They work alongside indie artists, composers, and sound designers from all genres and backgrounds to create original music for commercials, films, and tv shows. Check out their portfolio page to see our most recent placements:

About the panelists:


Chip Herter i​s an accomplished music producer and seasoned ad agency supervisor, excelling in a diverse range of leadership roles within his industry. He brings creative expertise and practiced industry experience to the table, partnering on creative music solutions for clients such as Nike, Google, Clash Royale, Taco Bell and Coca-Cola.

After earning a BFA in Film & TV Production from Chapman University, Herter followed his lifelong passion for music to work as a Music Producer at Crispin Porter + Bogusky. He honed his craft and his talents by pairing musical accompaniment with top-tier ad campaigns for clients such as Coca-Cola, Microsoft, Best Buy, Kraft and Dominos, among others. In 2014, he launched full-service musical supervision company SYNC or SWIM, providing custom and licensed pieces for advertising, film, TV and new media projects. He has managed music licensing and prepped client presentations for projects with such artists as Post Malone, Alt-J, Run DMC, The Hives, Best Coast.

Herter is currently Music Director for the renowned Deutsch ad agency in Los Angeles, working with clients including Taco Bell, Dr Pepper, Lowes and more.

Fabian Halabou is a Detroit-based music supervisor with 20 years of experience in the music industry. He currently freelances with multiple clients, most recently producing work for Nike and Best Buy.
He began his music supervision career with the Detroit advertising agency Doner before running the Midwest office for sister companies Future Perfect and Little Ears. There, he collaborated with directors, creatives, and composers to create award-winning content with both original and licensed music.
Notable clients over the years include Nike, Apple, Calvin Klein, Gillette, Chrysler, Jeep, JBL, and Samsung, among many others. His years of expertise have earned him spots on several international panels including South by Southwest, Canadian Music Week, Pop Montreal, and Vill Vill Vest. He enjoys sharing his knowledge and passion with the next generation of musicians and creative professionals.
Nicole Churchill is a partner and co-founder of Assemble Sound and acting Director of Music Supervision & Licensing. Most recently her work centers in placing independent artists in film, television, commercials & video games for an international array of clients like HBO, Ford, Hulu, ESPN, Sony Pictures, MTV, etc. With a background in film advertising and catalog curation, Nicole gets to blend the best of her career’s experience for creatives currently based in the Detroit area. In her non-existent spare time she is the Detroit representative for Musicians on Call and an active member within the Guild of Music Supervisors.