The Launchpad – Sync Licensing: placing your music in tv shows, film, video games, and ads
Sync licensing – or the placement of music in film, television, video games, and advertisements – can be a huge asset in an artist’s career, but the sync world is often difficult to navigate without the proper network, music supervisor-friendly tunes, and business acumen required.
Join us for this panel featuring several industry insiders – Chip Herter, Music Director for Deutsch (working with Taco Bell, Dr. Pepper, Lowes, and more); Fabian Halabou, freelance music supervisor (Nike, Best Buy, Apple); and Nicole Churchill, co-founder of Assemble Sound; as we discuss breaking into the world of sync licensing.
Immediately following the panel, Northern Colorado musicians will have the opportunity to apply for sync representation with Assemble Sound. Assemble Sound is headquartered in Detroit and offers Music Supervision services sourcing sounds from music providers across the globe, representing local composers for original compositions as well as music licensing efforts, and pitching songs made by independent artists for sync opportunities.
Assemble Sound has worked with companies such as Hulu, Samsung, Apple, Red Bull, and others, and they have successfully placed songs on shows including Hulu’s Shrill, TBS’ The Last O.G., and the E! Network. They work alongside indie artists, composers, and sound designers from all genres and backgrounds to create original music for commercials, films, and tv shows. Check out their portfolio page to see our most recent placements: assemblesound.com/work.
About the panelists:
Chip Herter is an accomplished music producer and seasoned ad agency supervisor, excelling in a diverse range of leadership roles within his industry. He brings creative expertise and practiced industry experience to the table, partnering on creative music solutions for clients such as Nike, Google, Clash Royale, Taco Bell and Coca-Cola.
After earning a BFA in Film & TV Production from Chapman University, Herter followed his lifelong passion for music to work as a Music Producer at Crispin Porter + Bogusky. He honed his craft and his talents by pairing musical accompaniment with top-tier ad campaigns for clients such as Coca-Cola, Microsoft, Best Buy, Kraft and Dominos, among others. In 2014, he launched full-service musical supervision company SYNC or SWIM, providing custom and licensed pieces for advertising, film, TV and new media projects. He has managed music licensing and prepped client presentations for projects with such artists as Post Malone, Alt-J, Run DMC, The Hives, Best Coast.