The Launchpad: Building a Career in Sync Licensing


Facebook Live


Join us for a conversation with three musicians who have made sync licensing an important part of their music careers. Each of these artists makes money from several sources – performing, songwriting, producing, and sync – and, as we have seen with the COVID-19 pandemic, a sustainable career in music cannot lean too heavily on one source, such as live performance.

This panel will cover what it means to build a career that includes working in sync – how to build on your successes, how collaboration and co-writing can expand opportunities, and how to build a name in sync.

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About the panelists:

Jessie Arlen, aka iDA HAWK, is a singer/songwriter whose magnetic voice and unique sense of melody connects with audiences worldwide. She has collaborated as a co-writer/featured vocalist with notable artists including Griz and Big Wild. With both of these projects, she has toured extensively and performed at major venues including Red Rocks Amphitheatre, Lollapalooza and Bonnaroo Music and Arts Festival.

iDA has a special interest in writing music for Film/TV/Advertising and her work has landed placements with prominent companies including Apple, Red Bull and HBO. She is currently recording her debut solo album and looks forward to releasing it soon. With every song and every stage, it is iDA’s joy to share positive energy and encourage others to explore their own creativity. Feel free to reach out anytime @ida_hawk !

Randall Kent is a Nashville based producer and songwriter specializing in organic, energetic indie-folk and indie-pop. His work in the sync realm includes songs placed in numerous film, tv, and trailer spots. In addition to sync, Randall also has cuts with artist such as Grizfolk (Nettwerk Music Group), WILD (Nettwerk Music Group) including “Back To You” with nearly 10 million streams, and “Here We Go” which was sync’d for Nintendo, Dove, UGG Footwear,  and the Goosebumps 2 movie.

Originally from Denver, Kent spent years touring and making records as the singer-songwriter and frontman for the Colorado pop-rock band, The Heyday. The group eventually found itself working as the backing band for Matt Hires on national tours in support of Matchbox 20, Goo Goo Dolls, and Parachute. Moving to Nashville in 2014 delivered a shift in focus away from the road and into the studio. In the years since, Kent has taken time to learn how to write and produce for other artists and genres including attending the Mix With The Masters seminar in the south of France, learning from mix guru Andrew Scheps.

This blend of experiences and perspectives helps him find common ground with both up-and-comers and veteran music makers alike. Whether he’s playing the role of songwriter, producer, artist, or all of the above – his goal remains the same: To unveil the maximum emotional impact of the song and connect to the listener.

After graduating from the University of Michigan in 2005, Spencer Bastian relocated to Los Angeles to pursue a career as a guitarist.  He quickly joined the band After Midnight Project who eventually signed with Universal Motown.  The band toured extensively with top radio acts including Chevelle, Papa Roach, and 30 Seconds to Mars, as well as three consecutive years on the Vans Warped Tour.  In 2013, Spencer started the live electronic band Citizun which in turn segued his career into music production.  His work with Citizun led to a publishing deal with Chumba Music in 2015 in which he began working with a variety of popular artists including The Chainsmokers, Ty Dolla $ign, Jason Derulo, David Guetta, Chromeo, DRAM, and Demi Lovato.

Alongside writing for other artists, Spencer created several artist projects in varying genres/styles that are tailored for sync.  These projects have had songs placed in a number of TV shows / theatrical movies, as well as ads/promos for top brands including HBO, Best Buy, Hulu, and Chevrolet.  Today Spencer continues to write and produce songs for major-label pop artists, various sync projects, and his cyborgian bass-music pseudonym Cymek.

Songs that Spencer has co-written and co-produced have garnered over 200M streams on Spotify.