Pack the F*ck^ng Room


Downtown Artery


RSVP here:

Packing the f*cking room is extremely difficult for local musicians. This panel is designed for musicians to speak with and ask questions of locals that have successfully drawn crowds out to their shows for years. Some of them are amazing musicians, some work for venues, and some for music agencies.

Do you draw people out to shows by trying to get them to hear your sounds or work on a look that sparks their interest? Some say image is more important. Do you agree?  Bring your question, comments, and experience to share some tactics that will help you pack the f*ck^ng room!


Sara Duril is the co-owner of Maple Street Music Agency based in Fort Collins.Sara is a graduate of Colorado State University (B.A. in Speech Communication, Broadcasting). She has worked in sales, marketing, quality assurance, training, and fundraising for more than 20 years. Her experience in the music business dates back to 1990 when she worked as as an intern at KTCL 93.3 FM in Fort Collins, Colorado, but her deep-seeded interest took root long before that. She founded the Staging Youth Showcase, working closely with regional musicians to mentor high school students in the ways of the music industry. As well as having promoted several concerts in the Fort Collins area, Sara brings experience as a talent buyer to Maple Street Music Agency.



Caitlin McQueen is the goddess of booking at the Downtown Artery in Fort Collins. Her experience extends from production and stage management to marketing and talent buying. She has worked with several organizations including SpokesBUZZ and The Mishawaka Amphitheatre and has been in her current role at the Downtown Artery since 2015. Caitlin has a pulse on the local music scene and keen sense of how to build a bill.


Tim Massa: I have been performing in bands in Fort Collins since I moved here to get my BFA about 15 years ago. My marketing career started 3 years ago with a part time job at Hodi’s Half Note. I quickly acquired several more part time jobs at the Mishawaka, Cohere Bandwidth, and Aggie Theatre and was able to make music marketing my full time job. A little over a year ago I was offered a full time position as the Marketing Director at the Mishawaka.


Bridget Law was born and raised in Colorado, Bridget Law loves the mountains and the music that hails from them. Playing the fiddle has been her passion since her youth. She is a founding member of the group Elephant Revival which formed in 2006 and has toured extensively throughout the US, Canada and beyond. Bridget’s musical aspirations have led her on stage with many well known musicians such as Bela Fleck, Sam Bush, Lyle Lovett, Ani Difranco, Michael Franti, Little Feat, George Clinton, String Cheese Incident, Yonder Mountain String Band and more. Original music is her passion and she enjoys supporting creative people as they dive into new realms of music. Currently her main musical project is with her true love, the group is called “Tierro with Bridget Law.” You will also see her guesting often with WE DREAM DAWN, Bonfire Dub and Elephant Revival.