Creative Outreach Conference: Keynote – How to Combine Your Personal & Professional Online Brand


The Music District - 639 S College


How to Combine Your Personal & Professional Online Brand

So you have a job that requires you to use social media professionally, but up to now you’ve only been using social media to post snarky comments with your friends. The questions are as old as social media itself (so, about 10 years now): Do I need to keep my personal social media accounts private? Or do I need to separate my professional social accounts from the social accounts I use to interact with friends? the answer is “no.” There are all kinds of advantages to combining your personal and professional online brand. Take it from Callahan Creek’s Senior Social Media Community Manager Eric Melin, who found himself in an unusual position when it became very public that he was the World Champion of Air Guitar. This presentation will walk you through the tricky ins and outs of building a professional brand that’s authentic, with real, practical advice that you can apply to yourself and your business.

About Eric

Eric Melin is an Air Guitar World Champion and TEDx speaker who espouses the creative virtues and fire-in-the-belly inspiration that can be derived from air guitar. With nine years of professional social media experience, he’s also an award-winning business communicator and the Senior Social Media Community Manager at ad agency Callahan Creek. For two years, Eric was social media chair for AAF-KC, and is currently President of the Kansas City Film Critics Circle. Perhaps he is best known as the 2013 World Air Guitar Champion, and a tireless ambassador for the sport of competitive air guitar—and its dream of achieving world peace.